Market Intelligence and Strategies for Tech Firms Going to China

Going global is a survival strategy for many tech companies, and China is too big of the global market to ignore. If you are a tech company leader and are wondering if you should expand to the China market, what should you do first? And who should you talk with? Tim Lindeman, VP Operations for a Boston-based data analytics software company, Dimensional Insight, shares with us about his story of starting business for the company in China in 2006. There were mistakes made, lessons learned, and experience gained. With his 15 years’ experience of doing business in the China market, Tim and his partner wanted to help other leaders like them succeed in China, so they are launching a platform ChinaBiz Connect (www.chinabizconnect.com). Let’s hear from Tim about ChinaBiz Connect, why they started it, who can benefit from it and what you can get from this platform.
www.voiceamerica.com/episode/113234/market-intelligence-and-strategies-for-tech-firms-going-to-china

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About the Guest

Tim Lindeman's China journey began in 2000, when he arrived in China unable to speak a single sentence of Mandarin. Tim quickly immersed himself in Chinese and landed a job at Yonyou, China’s largest ERP vendor, where he learned the inner workings of a Chinese software company. Later Tim joined Dimensional Insight, a data analytics software company, set up and run their China subsidiary. Through years of trial and error Tim and his team built up a sales channel and customer base, and the company is now a well-known brand in China’s healthcare IT industry. In 2012 Tim returned to Boston to take on additional responsibilities at Dimensional Insight and completed an MBA at MIT Sloan. He continues to oversee the China market for Dimensional Insight. Tim is also the host of China BizConnect, platform providing research and advice for tech companies who are considering doing business in China. Tim welcomes you to connect with him on LinkedIn www.linkedin.com/in/timlindeman/

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