How to Market Your Business Crossed the Border

On Jan 13, 2020, PTCG CEO Michelle Zou talked about Exhibition Opportunities and Cross-border at the Silicon Valley Annual Post-CES Conference. 

In the conference, Michelle talked about what she observed at CES and why so many companies coming from worldwide to attend CES.  She also pointed out, for American companies to grow business in China, they can select some trade shows to exhibit and use these shows as a low cost entry point to enter the China market.  In the trade shows in China, companies can test their products,  get user feedback, find partners and customers.  In addition, some trade shows invite investors and organize pitch events for startups to meet potential investors.

At present, PTCG organizes American companies to attend two trade shows in China. The China (Shanghai) International Technology Fair is in April, and the China International Import Expo is in November.  Both shows are in Shanghai.  PTCG has successfully brought US companies to exhibit both shows and helped them grow business in China.