Growing Global Influence: Chinese Customers and Fashion

The global apparel market is always changing, attempting to adapt to customer trends and cultural differences. Chinese companies in the fashion industry have evolve their global role from providing textiles, to manufacturing for western brands, to today many Chinese designers are building their own brands. In addition, more and more western brands have adapted their designs for Chinese customers. So, what is the influence from Chinese customers on the fashion industry? What is the uniqueness of the Chinese fashion market? What are some trends of the Chinese consumers and what is the impact of those trends? Please join me to have a discussion with Rayne Reed on these topics. Rayne has 30 years’ experience in the fashion industry, has worked for Gap as Senior Director of Product Development and Buying in China, and lived in San Francisco, New York, London, Shanghai and Singapore.
www.voiceamerica.com/episode/113612/growing-global-influence-chinese-customers-and-fashion

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About the Guest

Rayne Reed has crafted a career in the global business of fashion. She has over 20 years of experience in growing businesses, brands and teams across the world, and has lived in San Francisco, New York, London, Shanghai and Singapore. As a truly global citizen, Rayne is passionate about the connections of creativity and culture. Rayne is a committed advocate for the fashion industry and believes it can be a force for positive change and innovative evolution in the right hands. She has been in senior leadership roles in global fashion and apparel manufacturing managing revenues of $20M to $800M. She has worked in Gap for 15 years and her last role was Senior Director of Product Development and Buying in China. After that, she was Head of Design and Private Label Brands for a fast fashion eCommerce start up Zalora in South East Asia. Rayne has recently turned her focus to the study of social enterprise, sustainable design and the circular economy within the fashion industry.

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