One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. I will talk about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice. This episode was an interview I did by ChinaBiz Connect, and I think it is helpful to share my knowledge here too. The key takeaways are: Trade shows are a low-cost, low-risk means to gain intelligence about the China market and engage in business development; Many Chinese trade shows provide opportunities for foreign companies to showcase their products; Trade show marketing in China requires a different approach compared to other countries.
PTCG consultants are leaders, business consultants, corporate coaches, speakers, and trainers with years experience in the technology industry, both US and China.