In a previous episode, Why Did Some Companies Fail While Others Succeeded in China, Mr. Weidong Chen, founder and CEO of HAORAY LLC (haoray.com), shared his thoughts about the healthcare sector segments (Diagnostic, Therapeutic, Rehabilitation and Assistant Living) and opportunities in China. In today’s show, he will address the key steps for medicine and medical equipment companies to enter into the China market. By understanding these practical elements, businesses can evaluate and prepare themselves before putting more resources into the market. This also helps decision makers gain insights on what kind of market entry strategies they should take and set the business structure up for success in China. Mr. Chen will share some examples of US companies entered China that he was deeply involved in the early stage. For more information about the previous show, please go to Why Did Some Companies Fail While Others Succeeded in China
About the Guest:
Weidong Chen, founder and CEO of HAORAY LLC, is a Beijing native from China. He has 20 years of marketing and finance experience in various industries. Mr. Chen established HAORAY consulting in 2007, which provides strategic and management consulting for companies and high net worth families in global development and investment areas, and specializes in strategic planning, marketing, branding, operation, and M&A due diligence & advisory, mainly focuses on the China, U.S. and Japan markets. Before HAORAY, Mr. Chen worked as VP of marketing (China Market) for the Seattle based business social network startup 9SPACES.com. Before that, he held marketing and strategy leadership roles at Sprint Corporation since 1999. He has also worked in corporate finance and marketing research at Jefferson Davis Associates and Alliant Energy. Mr. Chen is involved in several NGOs, and is currently a board member of CPN, a U.S. medical charity group. He received his MBA from University of Iowa.
After two months efforts working closely with all the members of the Washington delegation, the PTCG team has finalized all the marketing materials for our Washington State exhibitors to attend the first China International Import Expo (CIIE). We have put together a delegation brochure, and a 12x3 meters wall poster, two pop-up stands designs. We collected company logos, introduction, product information and contact information for each of the exhibitors and visitors, standardized and edited all the materials, and sometimes helped to translate into Chinese. All materials are in printing and production in China now. We look forward to seeing this at the Washington State booth in CIIE in November!
Many multi-national companies have set up manufacturing sites in China over the past 30 years to leverage China’s cheap labor and low-cost materials. Keeping a dozen or more sites operating efficiently and profitably is one of the top priorities that MNCs strive to achieve. Mr. Qinghua Pei, a senior management consultant from Competitive Capabilities International (CCI) has helped well-known MNCs to improve operational excellence through its unique integrative improvement system TRACC, will share with us his observations of management challenges for MNCs in China as well as solutions that CCI can provide. Mr. Pei has worked on multi-national companies such as Coca-Cola, Heinz, Dupont, DSM, and large Chinese state-owned enterprises such as Snow Beer of China Resource and Mengniu Dairy of COFCO. You can learn more about CCI at https://ccitracc.com/, and contact Qinghua Pei at LinkedIn.
About the Guest:
Mr. Qinghua Pei is a senior consultant on World-Class Operational Excellence with strong background in both high technology and advanced management, and rich work experience in China, Europe and North America. He started his career at China Academy of Space Technology as a spacecraft systems designing engineer, and won the Third Prize of China National Merit. After that, he studied MBA and worked in Parker Hannifin, Germany, followed by a role to set up Parker’s new factory in China. He led a successful transformation of the company from a China-Germany joint venture to a wholly owned foreign enterprise and worked as the General Manager in German IBG Group. From 2007, he has been working at CCI (Competitive Capabilities International) which has its unique Operations Excellence System named TRACC, supporting MNCs such as Coca-Cola, Heniz, Dupont, and Chinese enterprises like Snow Beer and Mengniu Dairy. Mr. Pei is also a member of China Association of Plant Engineering.
PTCG consultants are leaders, business consultants, corporate coaches, speakers, and trainers with years experience in the technology industry, both US and China.