Marketing & Events

Amazon marketing & operation services ~~ We help companies/brands grow businesses on Amazon: 

We help clients grow their businesses on the world’s leading online platforms and market-leading brick & mortar stores.  We provide a dedicated point of contact, scale to your needs, drive profitable growth and offer measurable ROI opportunities.

Although many our customers continue to participate in Amazon’s Site Merchandising activities we have found that by using a blend of both Amazon’s Site Merchandising activities and Amazon Marketing Services provides our customers with a higher ROI.  Typically, Amazon’s Site Merchandising packages have high buy-in’s and yield lower ROI’s as compared to other retail partners.  Equally as important to driving demand is achieving and maintaining best-in-class In-stock rates and having accurate detail page content. 

Our services include:
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  • Retail Management:  Utilizing our consultant’s 10 years of experience working at Amazon.com coupled with LINC Sales’ 15 years of experience representing Vendors at Amazon.com, we will implement your online strategy by managing the business inputs, daily communications, and the marketing/promotional activities.  We optimize Amazon’s platform and programs to create and support successful new product/brand launches.
  • Content Optimization and Catalog Cleanup:  Our content managers specialize in translating your new product catalogs into search optimized copy for all digital platforms to increase relevant traffic and drive sales.  We maximize the customer experience by implementing product merchandising solutions such as: variations, twisters and replacement messaging.
  • Reporting and Analytics:  We provide quarterly business reviews on critical input and output metrics to allow you to identify trends, maximize performance and improve the customer experience.
  • Amazon Advertising:  Amazon offers fast, simple, effective pay-per-click (keyword) and display advertising solutions to help you reach Amazon.com’s 185 million shoppers and drive more sales.  We create custom strategies and manage the campaigns to optimize ROI, SEO and growth.  
Event planning services ~~ We offer comprehensive event solutions:
 
When you select PTCG to help you create or plan an event, you’ll be working with event experts with more than 60+ years accumulative experience. That means, your event will be well planned and managed from the first planning meeting, through the multiple creative detail-driven logistical steps, to onsite event management, and post-con analysis.

We create an experience for your attendees, clients, exhibitors, and sponsors that achieves and exceeds your goals. Let us do all the behind the scenes work letting you enjoy the conference and network with the press, speakers, exhibitors and elevate your company in your market showing your latest technology or simply having the freedom to grab a one-on-one meeting.

The following is a partial list of what we can provide while working within your budget:
  • Pre-event planning and consultation
  • Budget creation and consulting
  • Site venue selection -  best date suggestions
  • Contract negotiation with vendors (hotels, food & beverage, AV, decorators)
  • Speaker selection, invitation and coordination, stage management - call for papers, room & track scheduling
  • Catering and special event and/or entertainment consultation
  • Onsite registration, badge creation
  • VIP lounges, press rooms, speaker ready area, hospitality suites, board room meeting space
  • Event website, online registration
  • Travel logistics coordination and support
  • Security onsite scheduling, temp staff available, 
  • Audio Visual coordination - setup and dry run rehearsals, including special lighting needs
  • Offsite events and transportation needs - VIP airport transfers
  • Sponsorship program development, exhibitor invitation prospectus
  • Graphic design for signage, event program, printing needs, onsite photography
  • Exhibit hall layouts, meeting space layouts and room setup

Having a professional, seasoned event manager and team will make all the difference!  We would be happy to meet with you to discuss your needs and desires to start or grow and event.

Some events we have organized:

Shanghai Yangpu Innovation Forum at Seattle Event 
Washington State Delegation to Attend CIIE (China International Import Expo) Press Conference 
Washington State Exhibit at CIIE
PTCG Organize US Companies to Exhibit at China (Shanghai) International Technology Fair