China (Shanghai) International Technology Fair is not just a show, but also a place where exhibitors can meet investors and potential partners.  PTCG has worked closely with CSITF organizers planned the Smart City Dynamics Forum to create opportunities for such engagement.  On April 19, 2019, selected tech companies from North America attending CSITF presented to over 50 investors on their products and services, and followed with 1:1 matching meetings after the forum.  The presenting companies are:

• Ubi Interactive
• SapphireView
• Peertime
• WyzLink
• VESS
• Boostinsider
• Nuio
• Infotech
• ​Ivy Golden Key Education
• AstroReality

On April 19th, the second day of CSITF, PTCG CEO Michelle Zou hosted the Smart City Dynamics Forum.  The speakers from Germany, UK, USA, Japan and China shared their products and services related to smart city solutions that they have brought to exhibit at CSITF, and their observations on smart city development in their countries.  Their thoughts about their own experience in Shanghai during this trip and innovative ideas on how to make Shanghai "smarter" brought fresh perspective to audience, including leaders from Shanghai local government.  

The 7th China (Shanghai) International Technology Fair (CSITF) is April 18-20 in Shanghai.  PTCG is the North America Pavilion organizer for this show and brings in 18 technology companies from the US and Canada to exhibit at CSITF.  This is the first year that CSITF has a North America Pavilion.  The tech companies from North America are looking potential partners and customers.  Welcome to stop by the North America Pavilion to meet our exhibitors.   

In our last episode, I shared my interview by ChinaBiz Connect about trade shows in China. As I pointed out, one of the first steps in doing business in China is establishing relationships with potential partners and customers, and attending trade shows can help foreign companies leverage the venue to attract a crowd and to have many conversations in a short period of time. I talked about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provided recommendations for choosing the right shows and getting expert advice. In this episode I will share the 2nd part of the interview, focusing on tips to attend trade shows in China, such as what you should do before, during and after a trade show to take full advantage of it. An example is the China International Technology Fair (csitf.com) in Shanghai. Understanding the uniqueness in Chinese culture and people will help you have a great experience and outcomes at trade shows in China.

One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. I will talk about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice. This episode was an interview I did by ChinaBiz Connect, and I think it is helpful to share my knowledge here too. The key takeaways are: Trade shows are a low-cost, low-risk means to gain intelligence about the China market and engage in business development; Many Chinese trade shows provide opportunities for foreign companies to showcase their products; Trade show marketing in China requires a different approach compared to other countries.
www.voiceamerica.com/episode/114472/using-trade-shows-to-market-products-in-china