What We Have Achieved in 2018?
– A Summary of PTCG Projects to Help US-China Cross-border Business
On the first day of 2019, we summarized the major projects our team has accomplished in 2018 related to US-China cross-border business.
1/2018: Started radio show “In China with Michelle Zou” at VoiceAmerica; WYZLINK strategy project
Travel: Shenzhen, Guangzhou, Beijing
2/2018: Workshop in Kunming, Yunnan for Lean In! Work together with Cecelia Ren on WYZLINK China strategy to help WYZLINK investigate places to land in China, checked Qingdao, Jinan, Beijing, Shanghai; Clark University collaboration on Chinese students’ career; Qingdao and New York Student east coast camp potential; Qingdao and Seattle Student Summer camp collaboration project; Della 方芳 launched 在美一芳 podcast
Travel: Beijing, Shanghai, Taipei, Qingdao, Kuming/Dali, New Jersey, Worcester, Boston
3/2018: Shanghai Yangpu Event at GIX with 上海归心谷Home Valley; Meeting with WA Department of Commerce and started China International Import Expo (CIIE) planning; training for 中国扶贫基金会leaders on 3/31
Travel: Taipei, Beijing, Jinan, Qingdao, Shanghai, Suzhou
4/2018: ChinaStone Seattle and Bay area visit and training; Speech at Seattle University; Consulting project with UW Global EMBA team for Shanghai company Westwin; CIIE heavy marketing and promotion
Travel: Flew back to Seattle on 4/1/2018, no travel in May
5/2018: Submitted CIIE applications for booths on behalf of WA state companies; alignment with Shanghai on CIIE press conference in Seattle; Delivery and presentation on consulting project with UW Global EMBA team for Shanghai company Westwin
Travel: Beijing, Shanghai, Suzhou
6/2018: CIIE WA Press Conference on 6/13; Donghao International visited WA government and companies
7/2018: Education Speaking Event at US Embassy in Beijing on 7/5; Group coaching on career 7/7; Live Stream Presentation on 7/7 in Beijing; training for Shanghai Startup incubation center; 神州网信training on 7/27/2018; Visit and interview for 505 Group and Xianyang City government 7/2-3; Visit US Embassy Commerce Department; CIIE booths received approval
Travel: Beijing, Xianyang, Xi’an, Luoyang
8/2018: Training for SVIEF client delegation in Microsoft; 8/28 Shenzhen/Luohu District Seattle event MC/Host; CIIE payment; WYZLINK moved to Shanghai Yangpu 归心谷Home Valley incubator
Travel: no travel in Aug
9/2018: ChinaStone Retail Delegation Seattle & Bay area visit and training; CIIE marketing materials
Travel: Silicon Valley, Wyoming
10/2018: CIIE Meeting arrangements; CIIE marketing materials and booth design finalized; Shangdong Delegation training; ChinaStone partnership planning in Beijing; Speech at Seattle University; Michelle Podcast “听Michelle 讲述美国故事” celebrated Episode #100!
Travel: Silicon Valley, Beijing
11/2018: CIIE in Shanghai; Big Data Analytics Training (Li Fang); meetings and engagement in Shanghai; Henan Province delegation visit WA hosting and government meetings; Alignment with WeHour on Jan CES delegation event Silicon Valley hosting; Signed contract to organize US companies attend CSITF （上交会） in Shanghai, April 2019
Travel: Beijing, Hongkong, Shanghai, Qingdao, Suzhou
12/2018: Alignment with SEC and Washington Technology Industry Associate (WTIA) on CSITF promotion; Alignment at Silicon Valley on US-China education radio show
Travel: Silicon Valley
Blockchain technology is one of the new technologies that will build a new game-leading advantage, cited in China’s 13th Five-Year Plan (2016-2020). On the other hand, in 2018, China government has banned trading via cryptocurrencies (ICOs) in China and closed cryptocurrency exchanges operations in China. In short, China is taking a “Blockchain not Bitcoin” strategy. The fact is, Blockchain startups have been hot in China in the recent years. According a report published in November 2018 by iyiou.com, Beijing alone has 275 blockchain companies, and Shanghai also has over 100 companies. So, how to make sense of China’s Blockchain strategy? What is the impact it will bring to our economy and lives? Listen to Blockchain expert, founder and CEO of Adgetec Corporation, Mark Mueller-Eberstein, share his thoughts about Blockchain and China.
About the Guest
Mark Mueller-Eberstein is one of the world’s leading experts on how businesses can leverage key technology trends, transform organizations and to drive a competitive advantage. He is focusing on the potential of Blockchain including and beyond crypto currency technologies as investment and economic structure transformer and lead the discussions e.g. at #FIF2017 with CEOs of the largest financial institutions. Mark is an internationally renowned business leader, entrepreneur, investor, best-selling author, and shares his insights frequently through executive level engagements as well as broad global events. Mark deeply appreciates working with international organizations like the Shenzhen (China) based Qianhai Institute for Innovation Research (QIIR) and and is a member of the “Washington State IoT and the Blockchain Council” advising the Governor and state legislators. Mark is the founder of the Adgetec Corporation’s consulting business since 2010 and advises many entrepreneurs.
China hosted the first ever China International Import Expo (CIIE) in Shanghai, Nov 5th – 10th, 2018. The official result from that event was significant, with the value of intended deals topping over $57.8 billion, and total of 3,617 companies from 151 countries and regions showcased their products in the business exhibition at the expo, according to the CIIE Bureau. Pacific Technologies Consulting Group (PTCG) has helped Washington State Department of Commerce organized small and medium businesses to exhibit at this expo. So, what was the experience from the eyes of a small business exhibitor? Please listen to my interview with Bradlee Williams, the founder of EEG, an agricultural and energy commodity wholesaler, about what we have experienced at CIIE, and the impact we think it will bring to our businesses.
About the Guest:
Bradlee Williams is the founder and Managing Director of Environmental Exchange Group, a fast-growing commodity trading and consulting firm with a global network of partners in more than 20 countries. Since founding Environmental Exchange Group, Bradlee has connected Chinese investors with local agricultural suppliers around the world and focused on cultivating long-term relationships in the Chinese market. He has quickly become a recognized leader and innovator in global agricultural and energy commodity activities. Bradlee is an entrepreneur and started his first business in college. Since then he has been doing international trade for over 15 years and is an experiential worldwide traveler. He attended the first China International Import Expo (CIIE) in November, 2018.
As China's FIRST national-level, global-oriented and professional fair, integrating technology display and trade service, China (Shanghai) International Technology Fair (CSITF) is a key platform for undertaking China's technological and trade development. The theme of this CSITF is Innovation-driven Development, Intellectual Property Protection and Technology Trade Promotion.
CSITF and Pacific Technologies Consulting Group, LLC signed cooperation agreement last month and both sides agree on their respective missions and responsibilities. Pacific Technologies Consulting Group will invite small and medium-sized technological companies in the US to participate in CSITF. In the meantime, CSITF plays the role of being a bridge and link to help those exhibitors to find cooperative partners, government resources, channels and dealers.
Located in the US high-tech hubs Seattle and Silicon Valley, Pacific Technologies Consulting Group helps American and Chinese organizations learn from each other, bridge their needs, and grow their businesses internationally. The company successfully invited and organized companies from Washington State, USA to exhibit at the first China International Import Expo (CIIE) in early November 2018. It also assisted Chinese delegations and companies to visit USA for business engagement and market development.
At the G20 Summit which is just concluded, the discussions between China and the US on economic and trade issues have been very positive and constructive. We believe that stimulated by this inspiring news, even more US enterprises will be interested in the Chinese market, and participate in CSITF platform to promote the international scientific and technological exchange and cooperation.
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China International Import Expo (CIIE) started on Nov 5th in Shanghai. PTCG has played a critical role in Washington State to promote, recruit and organize WA companies to attend this event in China. Leading by Washington State Department of Commerce, and partnering with Washington State China Relations Council, PTCG is the key player behind the scene to do the work. We led a delegation of 40 people, including the Assistant Director of WA Department of Commerce, Chris Green, to attend the exhibition, the International Aviation Supply Chain Forum, and many WA State and Chinese local government meetings.
Besides Washington State, PTCG also organized Kansas State to attend CIIE, and spoke at the International Aviation Supply Chain Forum.
For more information, please read the article at
In a previous episode, Why Did Some Companies Fail While Others Succeeded in China, Mr. Weidong Chen, founder and CEO of HAORAY LLC (haoray.com), shared his thoughts about the healthcare sector segments (Diagnostic, Therapeutic, Rehabilitation and Assistant Living) and opportunities in China. In today’s show, he will address the key steps for medicine and medical equipment companies to enter into the China market. By understanding these practical elements, businesses can evaluate and prepare themselves before putting more resources into the market. This also helps decision makers gain insights on what kind of market entry strategies they should take and set the business structure up for success in China. Mr. Chen will share some examples of US companies entered China that he was deeply involved in the early stage. For more information about the previous show, please go to Why Did Some Companies Fail While Others Succeeded in China
About the Guest:
Weidong Chen, founder and CEO of HAORAY LLC, is a Beijing native from China. He has 20 years of marketing and finance experience in various industries. Mr. Chen established HAORAY consulting in 2007, which provides strategic and management consulting for companies and high net worth families in global development and investment areas, and specializes in strategic planning, marketing, branding, operation, and M&A due diligence & advisory, mainly focuses on the China, U.S. and Japan markets. Before HAORAY, Mr. Chen worked as VP of marketing (China Market) for the Seattle based business social network startup 9SPACES.com. Before that, he held marketing and strategy leadership roles at Sprint Corporation since 1999. He has also worked in corporate finance and marketing research at Jefferson Davis Associates and Alliant Energy. Mr. Chen is involved in several NGOs, and is currently a board member of CPN, a U.S. medical charity group. He received his MBA from University of Iowa.
After two months efforts working closely with all the members of the Washington delegation, the PTCG team has finalized all the marketing materials for our Washington State exhibitors to attend the first China International Import Expo (CIIE). We have put together a delegation brochure, and a 12x3 meters wall poster, two pop-up stands designs. We collected company logos, introduction, product information and contact information for each of the exhibitors and visitors, standardized and edited all the materials, and sometimes helped to translate into Chinese. All materials are in printing and production in China now. We look forward to seeing this at the Washington State booth in CIIE in November!
Many multi-national companies have set up manufacturing sites in China over the past 30 years to leverage China’s cheap labor and low-cost materials. Keeping a dozen or more sites operating efficiently and profitably is one of the top priorities that MNCs strive to achieve. Mr. Qinghua Pei, a senior management consultant from Competitive Capabilities International (CCI) has helped well-known MNCs to improve operational excellence through its unique integrative improvement system TRACC, will share with us his observations of management challenges for MNCs in China as well as solutions that CCI can provide. Mr. Pei has worked on multi-national companies such as Coca-Cola, Heinz, Dupont, DSM, and large Chinese state-owned enterprises such as Snow Beer of China Resource and Mengniu Dairy of COFCO. You can learn more about CCI at https://ccitracc.com/, and contact Qinghua Pei at LinkedIn.
About the Guest:
Mr. Qinghua Pei is a senior consultant on World-Class Operational Excellence with strong background in both high technology and advanced management, and rich work experience in China, Europe and North America. He started his career at China Academy of Space Technology as a spacecraft systems designing engineer, and won the Third Prize of China National Merit. After that, he studied MBA and worked in Parker Hannifin, Germany, followed by a role to set up Parker’s new factory in China. He led a successful transformation of the company from a China-Germany joint venture to a wholly owned foreign enterprise and worked as the General Manager in German IBG Group. From 2007, he has been working at CCI (Competitive Capabilities International) which has its unique Operations Excellence System named TRACC, supporting MNCs such as Coca-Cola, Heniz, Dupont, and Chinese enterprises like Snow Beer and Mengniu Dairy. Mr. Pei is also a member of China Association of Plant Engineering.
Grew up in China and then moved to the US in the 1980s, Dr. Austin Huang is the founder of Merit Engineering Inc, and he has been on this show in the episode “China’s “Toilet Revolution” and Environmental Water Resources Sustainability “. In that show he was talking as a Geologist and a well-respected expert in the field of Geotechnical & Environmental Engineering in Civil Engineering. Today Austin will come to this show as a musician and music composer, and share with you how he combines the western and eastern cultures in his music, how he reflects Chinese philosophy through the western symphonic composing techniques, produces unique symphony and delivers concerts in both US and China.
About the Guest:
Grew up in China and then moved to the US in the 1980s, Dr. Austin Huang is the founder of Merit Engineering Inc, a Geologist, a well-respected expert in the field of Geotechnical & Environmental Engineering in Civil Engineering, a Fellow of American Society of Civil Engineering, and a Diplomate of Geotechnical Engineering, Academy of GeoProfessionals. He has earned numerous awards in his professional life and has invented a gravity compensated Erosion Control Module System to protect shore from erosion, which was rated #1 in technical aspect among many competitors nationwide. He has served as technical paper peer reviewer for International Journal of Rock Mechanics and ASTM Geotechnical Testing Journal, and as Adjunct Faculty Member at Western Washington University. Besides his profession life in engineering, Dr. Huang is a musician and a music composer. He holds a PH.D from University of Wisconsin Madison in Geological Engineering.
Mr. Y.P. Chan, a successful business leader and consultant, as well as a researcher and lecture, has conducted a research to understand why some companies can last one hundred years while most cannot? In that research, he has explored world class enterprises with a unique lens of culture, and summarized his finding of common characteristics of greatness, and by four aspects: Path, Morality, innovation and cultural DNA.
About the Guest:
Mr. Y.P. Chan is a principal at Chanden Inc. focusing on investment and business advisory services primarily in Greater China and the United States. Y.P. has over 20 years of experience in business management, entrepreneurship, investment and education in USA and Greater China. He has management experience in running companies that range from start-ups and to be a CEO of an US publicly listed company. He worked at IBM Poughkeepsie Laboratories as an electrical and computer engineer at his early professional career. He obtained both his MBA and MSEE degrees from Columbia University.
Y.P. is currently an advisory board member of The University of Washington Bothell School of Business, and lectures or mentors at the Darden Business School, Shanghai University, Tianjin University and Southwest University of Science and Technology in China. More information can be found at LinkedIn.
PTCG consultants are leaders, business consultants, corporate coaches, speakers, and trainers with years experience in the technology industry, both US and China.