Drive US–China business growth through strategy and meaningful engagement

With decades of experience operating across the US and China, PTCG helps organizations navigate cross‑border opportunities with clarity, cultural intelligence, and strategic insight. We support companies seeking to enter new markets, build partnerships, and accelerate growth through a blend of strategy, marketing execution, and experiential engagement.
Whether you are exploring market entry, expanding your presence, or strengthening cross‑border relationships, we provide the expertise and on‑the‑ground understanding needed to succeed.

Cross‑Border Business Strategy & Market Expansion
Strategic insight to help you enter and grow in the US or China.
​
We partner with companies to evaluate opportunities, understand market dynamics, and design strategies that support sustainable growth. Our services include:
  • Market entry and penetration strategy
  • Competitive and customer insights
  • Localization strategy for products and services
  • Partnership and ecosystem development
  • Cross‑cultural business advisory
  • Go‑to‑market planning and execution
Our approach blends data, cultural understanding, and practical experience to help you make informed decisions and accelerate your expansion.


​Marketing Execution & Demand Generation
​Tell your story, build your brand, and reach the right customers.

​We help US companies promote products and services in China, and support Chinese companies entering the US market with targeted, culturally relevant marketing programs. Our services include:
  • Integrated marketing campaigns
  • PR and brand storytelling
  • Digital and social media marketing
  • Content development and localization
  • Customer engagement programs
  • Lead generation and demand creation
We design marketing strategies that resonate across cultures and drive measurable business impact.

​Events, Delegations & Business Engagement
Create meaningful connections that open doors and build partnerships.

​We plan and produce high‑impact events that bring together business leaders, government officials, and industry partners across the US and China. Our experience includes:
  • Trade show participation and booth management
  • Business delegations and government missions
  • Conferences, seminars, and industry forums
  • Cross‑border networking and partnership events
  • Program design, speaker sourcing, and on‑site facilitation
We have supported major initiatives such as the Washington State Department of Commerce’s delegation to the first China International Import Expo (2018) and multi‑state participation in trade shows across China (2019).

​Cross‑Cultural Training & Communication
Strengthen collaboration between US and China teams.
Successful cross‑border business requires more than strategy — it requires understanding. We offer training and facilitation to help teams communicate effectively, build trust, and work productively across cultures.
Topics include:
  • US–China business communication
  • Cross‑cultural leadership
  • Negotiation styles and expectations
  • Team collaboration across time zones and cultures
  • Cultural intelligence for global teams
These programs help organizations reduce friction, improve collaboration, and build stronger partnerships.

Why Partner With PTCG?
  • 30+ years of cross‑border experience across the US and Asia
  • Deep cultural intelligence and bilingual communication expertise
  • Strategic and practical support from planning to execution
  • Experience with government, enterprise, and SMB clients
  • A trusted partner for organizations navigating complex global markets
We help you enter new markets with confidence — and build relationships that last.

​Some US-China events we have organized:

Shanghai Yangpu Innovation Forum at Seattle Event 
Washington State Delegation to Attend CIIE (China International Import Expo) Press Conference 
Washington State Exhibit at CIIE
PTCG Organize US Companies to Exhibit at China (Shanghai) International Technology Fair