China (Shanghai) International Technology Fair is not just a show, but also a place where exhibitors can meet investors and potential partners. PTCG has worked closely with CSITF organizers planned the Smart City Dynamics Forum to create opportunities for such engagement. On April 19, 2019, selected tech companies from North America attending CSITF presented to over 50 investors on their products and services, and followed with 1:1 matching meetings after the forum. The presenting companies are:
On April 19th, the second day of CSITF, PTCG CEO Michelle Zou hosted the Smart City Dynamics Forum. The speakers from Germany, UK, USA, Japan and China shared their products and services related to smart city solutions that they have brought to exhibit at CSITF, and their observations on smart city development in their countries. Their thoughts about their own experience in Shanghai during this trip and innovative ideas on how to make Shanghai "smarter" brought fresh perspective to audience, including leaders from Shanghai local government.
The 7th China (Shanghai) International Technology Fair (CSITF) is April 18-20 in Shanghai. PTCG is the North America Pavilion organizer for this show and brings in 18 technology companies from the US and Canada to exhibit at CSITF. This is the first year that CSITF has a North America Pavilion. The tech companies from North America are looking potential partners and customers. Welcome to stop by the North America Pavilion to meet our exhibitors.
In our last episode, I shared my interview by ChinaBiz Connect about trade shows in China. As I pointed out, one of the first steps in doing business in China is establishing relationships with potential partners and customers, and attending trade shows can help foreign companies leverage the venue to attract a crowd and to have many conversations in a short period of time. I talked about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provided recommendations for choosing the right shows and getting expert advice. In this episode I will share the 2nd part of the interview, focusing on tips to attend trade shows in China, such as what you should do before, during and after a trade show to take full advantage of it. An example is the China International Technology Fair (csitf.com) in Shanghai. Understanding the uniqueness in Chinese culture and people will help you have a great experience and outcomes at trade shows in China. One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. I will talk about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice. This episode was an interview I did by ChinaBiz Connect, and I think it is helpful to share my knowledge here too. The key takeaways are: Trade shows are a low-cost, low-risk means to gain intelligence about the China market and engage in business development; Many Chinese trade shows provide opportunities for foreign companies to showcase their products; Trade show marketing in China requires a different approach compared to other countries. www.voiceamerica.com/episode/114472/using-trade-shows-to-market-products-in-china Fashion is a $2.4 trillion-dollar global business (2% of world’s GDP), and is one of the most polluting industries in the world. Sustainability is a complex and critical issue in today’s fashion industry. China is the largest textile producing and exporting country in the world with $110B exports of textiles and apparel (2017). “Made in China” is on 50% of the world’s apparel (Business of Fashion). This also means that an estimated 53% of the world’s textile production waste comes from China - an estimated 70,000 tons produced every day, and 2.5 billion tons of polluted wastewater produced annually. In this episode, Rayne Reed will discuss what each of us can do in sustainable fashion, what companies can do to increase sustainability while meeting consumers’ demand, and share some industry best practices. Rayne has 30 years’ experience in the fashion industry, has worked for Gap as Senior Director of Product Development and Buying in China, and lived in USA, Europe and Asia. www.voiceamerica.com/episode/114212/china-and-the-sustainable-fashion About the Guest Rayne Reed has crafted a career in the global business of fashion. She has over 20 years of experience in growing businesses, brands and teams across the world, and has lived in San Francisco, New York, London, Shanghai and Singapore. As a truly global citizen, Rayne is passionate about the connections of creativity and culture. Rayne is a committed advocate for the fashion industry and believes it can be a force for positive change and innovative evolution in the right hands. She has been in senior leadership roles in global fashion and apparel manufacturing managing revenues of $20M to $800M. She has worked in Gap for 15 years and her last role was Senior Director of Product Development and Buying in China. After that, she was Head of Design and Private Label Brands for a fast fashion eCommerce start up Zalora in South East Asia. Rayne has recently turned her focus to the study of social enterprise, sustainable design and the circular economy within the fashion industry. The global apparel market is always changing, attempting to adapt to customer trends and cultural differences. Chinese companies in the fashion industry have evolve their global role from providing textiles, to manufacturing for western brands, to today many Chinese designers are building their own brands. In addition, more and more western brands have adapted their designs for Chinese customers. So, what is the influence from Chinese customers on the fashion industry? What is the uniqueness of the Chinese fashion market? What are some trends of the Chinese consumers and what is the impact of those trends? Please join me to have a discussion with Rayne Reed on these topics. Rayne has 30 years’ experience in the fashion industry, has worked for Gap as Senior Director of Product Development and Buying in China, and lived in San Francisco, New York, London, Shanghai and Singapore. www.voiceamerica.com/episode/113612/growing-global-influence-chinese-customers-and-fashion About the Guest Rayne Reed has crafted a career in the global business of fashion. She has over 20 years of experience in growing businesses, brands and teams across the world, and has lived in San Francisco, New York, London, Shanghai and Singapore. As a truly global citizen, Rayne is passionate about the connections of creativity and culture. Rayne is a committed advocate for the fashion industry and believes it can be a force for positive change and innovative evolution in the right hands. She has been in senior leadership roles in global fashion and apparel manufacturing managing revenues of $20M to $800M. She has worked in Gap for 15 years and her last role was Senior Director of Product Development and Buying in China. After that, she was Head of Design and Private Label Brands for a fast fashion eCommerce start up Zalora in South East Asia. Rayne has recently turned her focus to the study of social enterprise, sustainable design and the circular economy within the fashion industry. Going global is a survival strategy for many tech companies, and China is too big of the global market to ignore. If you are a tech company leader and are wondering if you should expand to the China market, what should you do first? And who should you talk with? Tim Lindeman, VP Operations for a Boston-based data analytics software company, Dimensional Insight, shares with us about his story of starting business for the company in China in 2006. There were mistakes made, lessons learned, and experience gained. With his 15 years’ experience of doing business in the China market, Tim and his partner wanted to help other leaders like them succeed in China, so they are launching a platform ChinaBiz Connect (www.chinabizconnect.com). Let’s hear from Tim about ChinaBiz Connect, why they started it, who can benefit from it and what you can get from this platform. www.voiceamerica.com/episode/113234/market-intelligence-and-strategies-for-tech-firms-going-to-china About the Guest Tim Lindeman's China journey began in 2000, when he arrived in China unable to speak a single sentence of Mandarin. Tim quickly immersed himself in Chinese and landed a job at Yonyou, China’s largest ERP vendor, where he learned the inner workings of a Chinese software company. Later Tim joined Dimensional Insight, a data analytics software company, set up and run their China subsidiary. Through years of trial and error Tim and his team built up a sales channel and customer base, and the company is now a well-known brand in China’s healthcare IT industry. In 2012 Tim returned to Boston to take on additional responsibilities at Dimensional Insight and completed an MBA at MIT Sloan. He continues to oversee the China market for Dimensional Insight. Tim is also the host of China BizConnect, platform providing research and advice for tech companies who are considering doing business in China. Tim welcomes you to connect with him on LinkedIn www.linkedin.com/in/timlindeman/ The 2019 CES (Consumer Electronics Show) in Las Vegas was a big success with over 4,500 exhibiting companies attended the show during Jan 8-11. I attended CES, and I was amazed by the number of Chinese companies at the show. I estimate that about 1/3 of the exhibiting companies were from China. There is a similar show in China called China (Shanghai) International Technology Fair (CSITF) which is organized by the Ministry of Science and Technology, Ministry of Commerce of China and the Municipal Government of Shanghai. This is a gateway for companies to enter the China market, test the market, find customers, partners, and investment. I interviewed the Managing Director of CSITF, Mr. Eric Cai at CES, to understand more about CSITF, what is the difference between CSITF, who should attend it, and what is the benefits for going there. For more information, please go to csitf.com. www.voiceamerica.com/episode/112809/ces-and-china-international-technology-fair About the Guest Eric Cai is a successful entrepreneur and is currently in charge of the international development for the China (Shanghai)International Technology Fair (http://www.csitf.com) which is organized by the Ministry of Science and Technology, Ministry of Commerce of China and the Municipal Government of Shanghai. Previously Mr. Cai was CEO and Co-founder of Mega Media Works and CMO of Tulip Mega Media which is the largest LED outdoor screen network in Asia. Eric is an expert in Digital and New Media and is regularly sought out for his in-depth knowledge of the complex China media, technology and entertainment market. What We Have Achieved in 2018?
– A Summary of PTCG Projects to Help US-China Cross-border Business On the first day of 2019, we summarized the major projects our team has accomplished in 2018 related to US-China cross-border business. 1/2018: Started radio show “In China with Michelle Zou” at VoiceAmerica; WYZLINK strategy project Travel: Shenzhen, Guangzhou, Beijing 2/2018: Workshop in Kunming, Yunnan for Lean In! Work together with Cecelia Ren on WYZLINK China strategy to help WYZLINK investigate places to land in China, checked Qingdao, Jinan, Beijing, Shanghai; Clark University collaboration on Chinese students’ career; Qingdao and New York Student east coast camp potential; Qingdao and Seattle Student Summer camp collaboration project; Della 方芳 launched 在美一芳 podcast Travel: Beijing, Shanghai, Taipei, Qingdao, Kuming/Dali, New Jersey, Worcester, Boston 3/2018: Shanghai Yangpu Event at GIX with 上海归心谷Home Valley; Meeting with WA Department of Commerce and started China International Import Expo (CIIE) planning; training for 中国扶贫基金会leaders on 3/31 Travel: Taipei, Beijing, Jinan, Qingdao, Shanghai, Suzhou 4/2018: ChinaStone Seattle and Bay area visit and training; Speech at Seattle University; Consulting project with UW Global EMBA team for Shanghai company Westwin; CIIE heavy marketing and promotion Travel: Flew back to Seattle on 4/1/2018, no travel in May 5/2018: Submitted CIIE applications for booths on behalf of WA state companies; alignment with Shanghai on CIIE press conference in Seattle; Delivery and presentation on consulting project with UW Global EMBA team for Shanghai company Westwin Travel: Beijing, Shanghai, Suzhou 6/2018: CIIE WA Press Conference on 6/13; Donghao International visited WA government and companies Travel: Beijing 7/2018: Education Speaking Event at US Embassy in Beijing on 7/5; Group coaching on career 7/7; Live Stream Presentation on 7/7 in Beijing; training for Shanghai Startup incubation center; 神州网信training on 7/27/2018; Visit and interview for 505 Group and Xianyang City government 7/2-3; Visit US Embassy Commerce Department; CIIE booths received approval Travel: Beijing, Xianyang, Xi’an, Luoyang 8/2018: Training for SVIEF client delegation in Microsoft; 8/28 Shenzhen/Luohu District Seattle event MC/Host; CIIE payment; WYZLINK moved to Shanghai Yangpu 归心谷Home Valley incubator Travel: no travel in Aug 9/2018: ChinaStone Retail Delegation Seattle & Bay area visit and training; CIIE marketing materials Travel: Silicon Valley, Wyoming 10/2018: CIIE Meeting arrangements; CIIE marketing materials and booth design finalized; Shangdong Delegation training; ChinaStone partnership planning in Beijing; Speech at Seattle University; Michelle Podcast “听Michelle 讲述美国故事” celebrated Episode #100! Travel: Silicon Valley, Beijing 11/2018: CIIE in Shanghai; Big Data Analytics Training (Li Fang); meetings and engagement in Shanghai; Henan Province delegation visit WA hosting and government meetings; Alignment with WeHour on Jan CES delegation event Silicon Valley hosting; Signed contract to organize US companies attend CSITF (上交会) in Shanghai, April 2019 Travel: Beijing, Hongkong, Shanghai, Qingdao, Suzhou 12/2018: Alignment with SEC and Washington Technology Industry Associate (WTIA) on CSITF promotion; Alignment at Silicon Valley on US-China education radio show Travel: Silicon Valley |
AuthorPTCG consultants are leaders, business consultants, corporate coaches, speakers, and trainers with years experience in the technology industry, both US and China. Archives
January 2020
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