Key Steps for Healthcare Companies Entering the China Market

In a previous episode, Why Did Some Companies Fail While Others Succeeded in China, Mr. Weidong Chen, founder and CEO of HAORAY LLC (haoray.com), shared his thoughts about the healthcare sector segments (Diagnostic, Therapeutic, Rehabilitation and Assistant Living) and opportunities in China. In today’s show, he will address the key steps for medicine and medical equipment companies to enter into the China market. By understanding these practical elements, businesses can evaluate and prepare themselves before putting more resources into the market. This also helps decision makers gain insights on what kind of market entry strategies they should take and set the business structure up for success in China. Mr. Chen will share some examples of US companies entered China that he was deeply involved in the early stage. For more information about the previous show, please go to Why Did Some Companies Fail While Others Succeeded in China

https://www.voiceamerica.com/episode/110176/key-steps-for-healthcare-companies-entering-the-china-market

About the Guest:

Weidong Chen, founder and CEO of HAORAY LLC, is a Beijing native from China. He has 20 years of marketing and finance experience in various industries. Mr. Chen established HAORAY consulting in 2007, which provides strategic and management consulting for companies and high net worth families in global development and investment areas, and specializes in strategic planning, marketing, branding, operation, and M&A due diligence & advisory, mainly focuses on the China, U.S. and Japan markets. Before HAORAY, Mr. Chen worked as VP of marketing (China Market) for the Seattle based business social network startup 9SPACES.com. Before that, he held marketing and strategy leadership roles at Sprint Corporation since 1999. He has also worked in corporate finance and marketing research at Jefferson Davis Associates and Alliant Energy. Mr. Chen is involved in several NGOs, and is currently a board member of CPN, a U.S. medical charity group. He received his MBA from University of Iowa. 

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